OUR MISSION
What is The Blue Neon?
A place to discover art based on chance, moderation & diversity.
A place to contemplate art with the slow looking feature.
A place to acquire art.
What does it mean exactly?
10 artworks are presented to you, from at least 5 different categories (painting, sculpture, photography…), no more.
Randomly picked up from our curated catalogue, every visit to this place generates a new selection of artworks.
We also implemented an option to contemplate and fully engage with an artwork, the slow-look feature.
In the end, you can acquire the artwork(s) you like
How different is it from any other online galleries?
We believe that an endless choice distracts us from engaging genuinely with art, traps us in an echo chamber and prevents us from exploring our curiosity.
At The Blue Neon, we don’t want you to scroll for ages, looking for the perfect artwork and waiting to be struck (even out of boredom) by one of them.
We limit your opportunities and give you instead the possibility to value each.
In short, we favour this mantra: reclaim your attention
What is our goal?
10 to 27 seconds: the average time spent looking at an artwork in a museum or a gallery (even less on screen).
We expect you to slow down during your visit, discover unexpected artworks, contemplate them and find beauty in what is in front of you.
Though it doesn’t replace the experience irl, we do hope that by coming here from time to time allows you to explore new horizons without the distraction of infinite choice.
How does it function for the artists?
They play along to the same rules as the visitors.
Aware that given the random selection, we can’t promote their artworks specifically.
But once they appear on the wheel of art, you are more likely to connect and engage.
On their side, we limit their capacity to upload only 10 pictures, meaning no series/redundancy and a sense of fairness among them.
This also implies that we charge a significant lower fee than other galleries, online or not.
Who is BLUE?
The citizen of The Blue Neon.
Our entity through which we speak and discuss with you. We don’t express ourselves as a team, don’t promote our skills, don’t show how we look, don’t abide by the traditional corporate marketing.
BLUE helps you navigate The Blue Neon and pilots the journal, where it answers all your questions and dives deeper into the philosophy of this place.
Why the need for a blog?
We don’t hold in great esteem the recent contrived & fast communication strategies, i.e. you won’t see us on social media.
Our idea of slowing down in front of an artwork contradicts the requirement of these AI-based platforms.
So, the possibility to put our thoughts into writing a blog constitutes our main content, for now.
You’re an artist?
We are always on the look out for brilliant artworks to add to our catalogue, do not hesitate to reach out at contact@theblueneon.com
Visit the blog and see how The Blue Neon can add value to your work, here: https://blog.theblueneon.com/chapter-18-how-can-the-blue-neon-help-the-artists/